Sheep With A View
In Norway, the freedom to roam has existed since ancient times. ‘Allemannsratten’ (translated as ‘every man’s right’) is even enshrined in law, but it’s not just humans that enjoy this freedom. Every year, two million sheep are released into the wild, free to graze without restriction.
So, we thought, why not whack a few Go-Pros on the backs of our woolly friends and have them show us the sights? The ultimate Norwegian influencers, if you like.
Despite the modest budgest, people flocked to Instagram in their numbers following the herd as they ventured the beautiful beaches, mountains and cities of Norway.
🏆 Gold Travel Marketing Awards, 2017
🏆 Adrian Awards, 2016
In Norway, the freedom to roam has existed since ancient times. ‘Allemannsratten’ (translated as ‘every man’s right’) is even enshrined in law, but it’s not just humans that enjoy this freedom. Every year, two million sheep are released into the wild, free to graze without restriction.
So, we thought, why not whack a few Go-Pros on the backs of our woolly friends and have them show us the sights? The ultimate Norwegian influencers, if you like.
Despite the modest budgest, people flocked to Instagram in their numbers following the herd as they ventured the beautiful beaches, mountains and cities of Norway.
🏆 Gold Travel Marketing Awards, 2017
🏆 Adrian Awards, 2016
